A friend of mine asked me to look over a document that he was going to issue to his most prized customers. He wanted to prepare them on how he saw things were going to change in the coming (if not already here) digital world. I was flattered. Normally the only people who ask for my opinion are some of my myopic golf buddies when they are having trouble reading a putt. My friend wanted to make sure that his message was not viewed as just another document to be scanned and thrown on the pile of other documents his customers read. As usual, this got me to thinking about how we can relate to and react to the now inevitably changing processes, as they continue to barrel down the tracks at us.

As is also usual I first went out and looked around to see if there was anything written on the five stages of change. I wanted to know if I was capturing some original thought or possibly just rehashing something that someone else had already said. It was with only a modicum of surprise that I did indeed fine information on the five stages of change. According to the article I found, the five stages of change are: precontemplation, contemplation, preparation, action, maintenance. I correctly assumed that anything that includes both precontemplation and contemplation in its description is somehow academic in nature and not fully business oriented. You too can see this at: http://www.cpe.vt.edu/gttc/presentations/8eStagesofChange.pdf

I have never really encountered “precontemplation” in a business environment, but I will now be on the lookout for it. Most of the time I am both surprised and thrilled if I run across anything that even resembles contemplation, let alone precontemplation. For those of you wondering what precontemplation is, it is the point in time when people are not even considering (contemplating) change.

I had to look it up because I didn’t know either.

The five stages of change that I want to deal with are a little more basic and deal more with the human factor associated with change. They are, denial, anger, bargaining, depression and acceptance. Some of you may recognize these five stages of change also as the five stages of Grief. Since there is very little in business these days that causes more grief than change, I think that they are most appropriate.

I have had the opportunity to be a change agent in several different roles for several different organizations. I have found that the two primary reasons that businesses need to change are: The business is doing well and it is anticipated that the market will require the change, or, the business is not doing well and the change is required by the market if the performance is to improve.

Pretty simple, huh?

In either instance, you are almost guaranteed that the universal initial response by those who must change will be denial. They are already doing everything in accordance with both their objectives and the existing process. It will be others who must change, not them. And they are usually at least partially correct. However, I have found that the proper response to such a denial is that others will also change, not just them.

Denial can be one of the longest lasting stages of the change process. Too many times change is seen as an invalidation of what the business has been doing. This not and should not be the case. All business environments are dynamic. Change is an inevitable requirement.

I promised myself that I would try to avoid platitudes of that type. I guess I will continue to try and promise myself that after that last statement.

The next stage in the change process is anger. If denial is not the longest stage of the process, then anger is. When people are made to do something that they don’t particularly want to do, they do tend to get emotional and this usually translates to a little angry. They can also perhaps be a little angry that they were not the ones that recognized the necessity of the change, or that they were not the ones that proposed the change, or even perhaps that the change occurred on a Tuesday as opposed to a Monday or Wednesday.

The idea here is that the response to change can be emotional. And the first rule of dealing with an emotional response is to not get emotional in return. Understand why the response is present, but don’t slow down or alter course.

So now everyone is denying that a change is necessary, and they are now also angry that you are not paying attention to their denials. What’s next?

Bargaining is next. This is an interesting stage in the change-grief process. It denotes the understanding that some change is going to occur. It is also the beginning of the internalization process for that change. It is the methodology by which people begin to take ownership of the change.

It is always good to engage in the change-bargaining process because no one has a corner on the market for good ideas. You never know where the next one will be coming from. Listening to the team that is preparing to change is always beneficial. There is one thing to remember though:

It is not a negotiation.

There may be pieces and parts of proposals that can and should be incorporated into the change process, and there may be those that may best be ignored. Most organizations will not change of their own volition. It takes someone to change them. And it will take will power to overcome the inherent resistance to the desired change.

Once the bargaining is done, along with all the associated renting of clothing, gnashing of teeth and general keening, there is usually a quiet period. This is where the depressing truth of the pending change sets in. It’s going to happen. People will have to change the way they do things. There may even be pending changes to the people themselves.

It will be up to the change leadership to do two primary activities during this period. The first is to make sure that the period between the acknowledgement of the pending change and the actual implementation of it is minimized. It is up to the leader to keep this stage of the change process as short as possible. They need to minimize the length of this negative effect.

The second is to continuously communicate with the changing team during this time and process. Over communicate. Be visible. The change leader must assume the responsibility for moving the team, not just the process, forward at this time.

Finally, if everything has gone right, and the implementation of the change has begun, there should be the final stage of the change-grief process: acceptance. And as with almost every other stage in this process, there will be varying levels of acceptance. Some will embrace the change and move forward with it, and some will begrudgingly go along with it. The only way to make sure that all are on the same page is to take one more additional step.

Review.

What was the reason for the change? Why was everyone put through the grief inducing process? What was the outcome of the system before the change as opposed to the now current outcomes?

In short, show the team what the benefit of the change was. Look at the business performance before and after. Document what is was before, what the implemented change was and what the performance is after.

The idea is to close off the change-grief process with a review that (hopefully) shows that all the effort was in fact worth it to the business. Having a final review of what was the situation and performance before the change and what the new baseline is after the change closes the loop with the team that has gone through the change.

There is no doubt that change induces grief into an organization. Even the prospect of change can and will generate grief. I think that organizations might have a little better response to change if they focused more on dealing with it as grief instead of just change. While the idea of change has its own connotations, it does not engender the appropriate management response. Change is almost an intellectual concept.

Dealing with the organizational upset generated by change from a grief point of view enables management to understand more of the human response and emotion that is created. After all we like to think of change on organizational levels, but it is really on the human level within the organization that the meaningful changes actually take place.