I’ll let everyone know up front that this article is going to be somewhat brief, or at least shorter than the average article that I usually post.
It is probably no secret that while I think I may understand and appreciate the concepts and the thought that goes into creating a project and process oriented business (I have a PMP certification to this point), I also recognize that there is the potential for significant overhead and non-productive work to be attracted to this type of business structure. It is easy to say that you have got to take the good with the bad (as the beginning of the famous anonymous quote goes), but I am not so sure that is the case. Project and process structures were created in order to generate efficiencies in business. But who, if not ourselves, is responsible for making sure our projects and processes remain as efficient as possible?
This brings me to my topic: Is it just me, or more accurately, is it just my imagination or have all of business’s documents and presentations been getting longer, more detailed, more complex, and less functionally useful or justifiable?
A process at is simplest is defined as: “a series of actions or steps that are taken to achieve a particular goal”. I couldn’t make that up. It came straight out of the dictionary that way. The idea here being that it is possible to break down a complex work requirement (goal) into a series of simpler tasks and functions. This breaking down process is called “work decomposition”. I didn’t make this one up either. Although somewhat paraphrased, it comes directly from the Project Management Body of Knowledge (PMBoK) handbook.
So the idea of taking the complex and breaking it down into a series of simpler, repeatable steps is the goal of a process. This is a good thing.
So what has this got to do with the burgeoning size of documents and presentations you might ask. I think it has a lot to do with it.
As we continue to try and bring finer and finer granularity to the work requirement, we find ourselves documenting and presenting on ever more specific and smaller topics associated with the overall process and goal. Instead of presenting on sales, we now are discussing the various sales and support team engagement processes and when they come into play in the overall sales process. We don’t necessarily look at orders, but all those functions associated with the order process. Now each team will create documentation and presentations on their specific roles, when they engage and who they hand off to when they are done.
I can remember being asked to review a thirty-one-page document (not presentation, an actual Word document) regarding one of these team’s engagement process. That is correct. Thirty-One pages.
I do not begrudge anyone their function or role, but I am concerned that if it is felt that thirty-one pages are required to try and define one’s role in the greater scheme of a sales process, then it may be just possible that we have reached the point of decreasing returns on the value of the incremental process documentation investment.
The add-on effect of this process granularity can now also be seen in volume of slides and presentations that are now also being generated.
There was a time (long, long ago, in a galaxy far, far away) when overhead slides and overhead projectors were somewhat expensive and cumbersome items. This had the knock-on effect of limiting the size of presentations. Now with the proliferation of personal computers, bandwidth to connect them and the sharing of desk-tops each new image now represents only a slightly greater utilization of an ever more abundant resource. If you think you need more slides, go for it. As the great Yogi Berra once said: “The limitations are limitless”.
It now seems that fifty slide presentations are no longer the exception, but instead have become the norm.
The net here is that we seem to be producing ever greater amounts of documentation, be it written word or image / presentation based, about ever smaller and more specific topics.
It is said that work will expand to fill available time (C. Northcote Parkinson, in one of my favorite books: “Parkinson’s Law”) and that demand will expand to meet available supply. It now seems that the expansion of our ability to share information has also come with the desire and ability to share ever more of that specific information. Now it appears that the volume of what we share has increased in accordance with our ability to share it. Technology has enabled us to share more, in finer and finer detail, to the point where it seems that we may have lost our bearings as to what level of detail represents a useful or appropriate content materiality.
In the African plain faster cheetahs are able to chase down the slower gazelles. That left only the faster gazelles to reproduce the next, faster generation of gazelles. This in turn meant that the slower cheetahs were then not be able to chase them down and did not survive. That left only the still faster cheetahs to reproduce the following even faster generation of cheetahs. On and on it has been going, with both species currently topping out at speeds of approximately seventy miles an hour during the chase. There is a question as to where this evolutionary cycle will lead.
Previous generations of business structures and communication technologies seemed to have had an effect on limiting the number, topic and volume of documents and presentations created and communicated. As the speed and capacity of each succeeding generation of business structure and its communications capability has increased, so it seems has the number, topics and volume of documents and presentations that it has created.
Who can be sure what the future holds for business organizational structures. It is however expected that our ability to connect, share and communicate will continue to expand. This would lead me to the somewhat gloomy supposition and expectation that with this expanded communication capability we should expect to continue to see an expansion in the number and volume of documents and presentations created and shared to fill it.
I think that sooner or later the limitations imposed by each individual’s available time will have to kick in and start to curtail their ability to read or process this information deluge. I would hope that we would then see the pendulum start to swing back toward brevity and the informational value associated with the document or presentation, not its volume.
I have always valued the clear and concise. Fifty-page presentations and thirty-page process guides are usually neither. We seem to be in an age where we create them because we can, not because we need them. We need to get back to sharing the information we need, not all the information we have.
I told you I would be brief, or at least shorter than usual.