Business leaders are vested with the responsibility of setting the direction for the business. This includes the strategic longer term direction as well as the shorter term tactics and steps required to achieve the longer term goal. This means that leaders have to make choices. Making choices means that some people will agree with your choices and some people will not. Healthy disagreement within an organization is a desirable trait. It makes you continually check your choices and directions against differing views to make sure that you are not missing any overlooked piece of information. It fills gaps and strengthens the overall plan.

Still, making decisions, especially difficult or contentious decisions will mean that some people will “like” the decision, and some will not. Each individual’s position as it pertains to the decision will in turn be associated with the leader who made the decision. However if the decision is clearly made and the reasons and criteria that were applied are well communicated everyone can respect the decision. That can be a key point. While some people may not like the decision, and by extension the leader that made it, if they are provided with some insight into the factors that have lead to that decision they can respect it.

Providing insight and understanding into leadership decisions does not mean having to explain why one direction was taken instead of another. That would mean that everybody in the organization would have to be supplied the same aspects and information as the leader for each decision. That would be far too cumbersome and slow. Economic theory states that businesses exist to provide earnings to their owners (either stockholders or other types of equity holders). They do this by providing value to their customers, and from that generated value creating profit and earnings.

When leaders make decisions that are in support of these basic business precepts, it is hard to argue with them. As leaders they will have to make difficult decisions in association with these directions. It will fall to them to decide which projects go forward and which ones do not when limited resources dictate that the business cannot sustain multiple investments. Some will like the decisions, and those whose projects have been discontinued may not. It will be the responsibility of the leader to decide if market conditions dictate a reduction in staffing, when it will happen and who will be affected. The list goes on.

Leadership and management mean making decisions. There have been documented instances where management could not decide on the strategic direction for the business. They decided to set two strategies in progress and see which one did better, then choose it. In theory this would indicate that at best they were wasting half of their scarce resources. In reality with only half a full commitment to each initiative, neither worked out well. The leaders wanted to be liked by all but ended up not being respected by anyone.

There have been instances where leaders have tried to avoid being disliked or having to do the politically unpleasant. This can be manifested in the “peanut butter” type staff reductions that occur where all business units within the overall organization, performing and underperforming alike, are reduced in response to overall profitability pressures. Instead of being guided by business profitability and customer value, and focusing on those specific business units that are relatively unprofitable, other non-performance based criteria clouded a critical decision. Invariably this leads to management eroding the support of their respective teams, and again an overall loss of respect for the leaders.