What do you do with your free time? I don’t mean play golf, or spend time with the family. I mean your free time in the office. I know we are all busy and that the demands that have been placed on us require more and more of our focus, but we all have some free time. What do you do when you get off the call, or finish the meeting and don’t have anything scheduled on your daily calendar?

Some surveys suggest that one of the main things we do is go check our email. Not our business / professional email, our personal email. Other surveys also suggest that we go and surf the web to help us “decompress”. Do you leave your office to search out someone / a friend for a little social discussion and activity?

The world, not just the market continues to get more competitive. There are many qualified and talented individuals in many disciplines in the work environment. How can you start to set yourself apart?

The approach that I am taking for myself and my team is to try and re-vector my “free time” toward learning, training and certification. I used to look at people who put all sorts of letters and acronyms after their names with a little bemusement. The truth be told, I still do. I think its great to have the training and certification, but I also think that you need to be self confident enough to not have to continuously display it every time you electronically sign a document.

But I do think the idea that it is desirable to have that training, knowledge and certification to back up your capabilities and talents is starting to grow, and has value. Almost every professional discipline now has some sort of training / certification capability. Sales, HR, Engineering, Design, Project Management and many others all seem to have certifications available. Most of the “training” or course work required to get these certifications / pass the tests in most instances can be done without actually having to sign up and take classes. You just have to read, study and learn.

Reading, studying and learning sounds like something most of us can do in our free time. It probably also will provide us more personal value than checking to see how much new spam we have in our personal mailbox. I like the idea of using free time to set yourself apart and at the same time increase your value to your business.

I am a little frustrated with myself that I didn’t figure this out sooner……