Sun Tzu in his book The Art of War stated that war is not to be undertaken lightly as it will cost the state that goes to war its resources, its people and the time and attention that it could place on other more beneficial and constructive projects. The same could very easily be said about reorganizing a business.
 
Reorganizations cost businesses resources and money in their creation and execution. They cost businesses people, both those that are directly affected by the changes as well as those who decide to leave based on the incremental uncertainty that has been injected into the business. Reorganizations also cost the business the opportunities that are missed both in the market and within the business while the organization’s focus is on the creation of a new internal structure.

Businesses live and die by providing value to their customers. Over time customers and their needs can change. Just as records gave way to CDs, which in turn have given way to MP3s, and “mailing a check” has given way to on-line e-commerce (to use a few consumer products for illustration), businesses have had to adapt to the changes customers have demanded. In the past I have written about business “momentum” as the inertia that has a tendency to keep a business moving in the same direction and doing the same things until a force acts on it to change things. A reorganization would be such a force.

The net result here is that if your customers have changed the way they do business, the types of products they demand, or any other fundamental structures associated with their needs, you will have to modify your business structures to match them in order to be efficient and provide your customers with the maximum value that you can.

The other primary reason to reorganize is to cut costs. Refocusing resources away from outdated or unprofitable markets and products, taking advantage of new streamlining operational techniques, or reacting to fundamental changes in the market or economy are examples of reasons for a cost cutting reorganization.
 

When a business decides to engage in a cost cutting reorganization, the focus needs to be two-fold. What work is going to be stopped or removed from the organization, and what functions are going to be retained or enhanced? When you are cost cutting you are removing expense – and people – from the organization. Some of the work that those people were doing can and will be absorbed by others within the organization, but a significant portion of it will not. The key will be to clearly define the work and roles that are no longer providing the required value to the business and to focus on them.

In either type of reorganization change will be met with some resistance. Those whose roles may be changing will have some aversion to having to learn new roles. Those whose roles and work are no longer seen as providing the desired value to the company will resist being defined in those terms. The longer this situation exists the more disjointed the organization risks becoming.

The key to the reorganizations success will lay both in the final perception of the changes by reorganized group, and the speed at which the changes were affected. If fundamental changes in both the management structure and just as importantly the number of managers – remember, if cost cutting requires less work it also requires fewer managers to manage the work – have been enacted then the team can and will recognize the value of the reorganization. If the changes are enacted in a very timely manner where the opportunity for the business to be distracted from the primary focus of providing value to the customer is minimized, the reorganization will also be much less disruptive and accordingly far more successful.