Top line review meetings invariably go in one of two directions; if the top line is below the objective, you stay focused on sales and revenue and what steps must be taken to achieve the targets. If the top line is at or above the targets, the meeting will almost immediately begin to focus on the margins that the sales are contributing. The focus of the sales meeting then becomes margins.

You are inspecting sales, but are expecting margins.

This got me thinking further about some of the operations reviews that I have attended. The idea of these reviews is to see if the operations and service level objectives are being met. Again I recalled that these meetings invariably went in one of two directions, depending on the measurement attainment. If the operational and service objectives were not met, they stayed focused on service. If the operational and service levels were met, the meeting changed focus to profitability.

They were inspecting service levels, but expecting profitability.

The point I am making here is that you should only expect what you inspect. If you are only inspecting sales, then sales are all you should expect. Too many times we have seen the volume of sales go up in accordance with the attention it has received, only to see a change or reversal of course when the lower margins associated with those increased sales come to light. The same sort of events seems to occur when the incremental expenses associated with increased service levels come to light. Again too many times we have seen the service levels go up in accordance with management attention, only to pull back when the costs associated with those higher service levels come to light.

If you are going to inspect both the volume and margins on sales, you will need to make the sales team responsible for both sales volumes and margins. If you have a sales team that is only responsible for, and compensated on volumes, then margins will continually be an issue associated with sales. If you are going to inspect both the operational levels and profitability then the operations team needs to have responsibility for both the service capabilities and the associated profitability. If the operations team is only measured on their operational performance levels, then the costs and profitability associated with those functions will continually be an issue.

When metrics are provided to any team as a means of inspecting their performance, expect that team to focus on the actions required to attain the goals associated with the metrics. There are always tradeoffs in business. Lower margins may be required in order to increase sales. If the sales teams do not have the responsibility to evaluate those sales volumes to lower margin tradeoffs, they won’t. You can continue to have sales inspections with the sales team, but you will need to have a margin inspection with some other team.

The same goes for operations. If service levels are the only focus that the operations team is to be measured on, they will do whatever is necessary to meet those service levels. If they are not required to evaluate the tradeoffs between desired service levels and profitability, they won’t. It will be left to someone else.

Individual, team and business unit inspections need to be aligned with overall business expectations and requirements. If you only inspect one aspect of a desired performance, then that will be the only aspect that receives focus. If you only inspect the volume of sales, expect good volumes. If you do not inspect the margins associated with those sale, do not expect good margins. The same goes for operational goals and profitability.

I suppose the same could be said for just about any function within the organization. If you are going to expect multiple facets of behavior and performance, you will need to measure and inspect each of the facets and behaviors collectively. If you inspect them individually, don’t expect them all to be met.