Meeting Volume vs. Meeting Value

I think I may have telegraphed this week’s topic with that title.

It is no secret that I have been looking at the topics of Process, Meetings and Virtual Offices and the effects that the changing norms for each of these topics have had on each other. As more process is driven into the business organization, the requirement to have more meetings as a part of the review process increases. As people who were once in the office now work from a virtual office instead of the brick and mortar organizational location, they attend more and more meetings “virtually”. Meetings are now really little more than what would once have been described as very large and elaborate conference calls. Against this new backdrop I can’t help but wonder if what was once a vital aspect of corporate culture and progress has become little more than an opportunity to answer emails and texts while partially listening to someone talk on the phone.

I think process has a place in business. It should provide guidelines and directions as to what potential next steps need to be taken in a given situation. This is probably particularly important in those disciplines that deal with crisis situations (such as critical system failures, etc.) or those that deal with repetitive situations where uniformity of approach, response and output are desirable.

I am sure that there are probably others, but for now a think that a little process guideline setting can go a very long way.

I have written in the past that process is invariably input into an organization as a replacement for judgement. The human brain, when properly applied, is a spectacular difference engine. It is capable of correlating seemingly unrelated inputs and creating leaps of faith and imagination that no process could ever hope to replicate. This is what “judgement” is.

And yet we continue to put more structures in place with the purpose of curtailing this capability. We continue to input more process into business as a replacement for judgement, and then react by trying to input even more process when it comes the time for good judgement, and there is none available.

One of the hallmarks of process is the requirement that there must be review meetings to make sure that the process is being followed. Otherwise, how could anyone be sure that the process even existed, let alone was being followed. These are events where everyone associated with the process attends, mainly it seems because the process indicates that everyone associated with the process should attend every process review.

Process review meetings are usually pretty large affairs. As we have increased the application of process to business, we have also increased both the number of meetings, particularly process reviews, and the number of attendees at those meetings.

Virtual Office arrangements have also contributed to the ever-expanding meeting numbers and sizes.

Back in the olden times, when people actually all went to a specific place to work together, it was usually somewhat apparent what everyone was doing and how busy they were. You could see them. You could see what they were doing. Even if you weren’t talking to, or directly interfacing with them you were at least peripherally aware of what was going on.

But now with the proliferation of Virtual Office arrangements, no one can be really sure what any of “those people” who are not in the office are actually doing. This phenomenon is also not lost on the people who are in the virtual office. So, what do the people in the virtual office do?

They attend more meetings.

There can be no doubt regarding someone’s work status when they are always in meetings. There is no question as to what they are doing if their calendar shows that they are attending a meeting.

Meetings have now evolved into a vehicle that allows the once “invisible” virtual office worker to not only be more visible, but to be more visible to many, many people. Since meetings have devolved from face to face events where you could see who you were talking to, to expansive conference calls where just the slides appear in front of you on your personal computer screen, and are addressed by a voice on the telephone, they seem to have grown in size.

That doesn’t mean that they are any more popular, or more useful. They are just more easily attended.

In a face to face meeting, it is readily apparent to everyone else in the meeting is doing. You can look over and see. Are they paying attention? Are they engaged? Are they making eye contact? Are they asking questions? What, if anything are they getting out of the meeting?

This is no longer the case.

We now have an ever-increasing slate of meeting attendees, most of which are no longer even in the same building as the meeting host. We have an increasing number of meetings, attended by an increasing number of people, for an increasing number of reasons. Just because we now have more people at these meetings doesn’t mean they are paying attention. Chances are more than pretty good that they are not.

The only thing that seems to be decreasing when it comes to meetings is the actual interaction that goes on during the meeting.

Since there is usually no one in the room with any particular presenter during a particular meeting, they are no longer presenting “to” anyone. They are presenting “at” them. And since there is no longer any direct ownership associated with the reception of the presented information, there seems to be fewer and fewer questions associated with what has been presented.

Meetings, events that were originally created to enable the two-way exchange of information, seem to have been reduced in importance and capability by the very technology that was designed to further enable the meeting’s reach.

I think that this has been an ongoing phenomenon for a while. I, like I am sure many of you, looked to see who is in virtual attendance at the meetings I attend. I then noted the number of questions that are asked. The number of specific items that are addressed. The number of dates that are selected or identified. The number of action items that have been taken, or given as the case may be. The deliverables that are to be expected. And the number of people who speak.

It seems that the actual number of any of the above listed events occurring during a meeting is going down. Meetings no longer seem to be events where discussion occurs. The give and take dynamic seems to have been lost as meetings have become more process driven and virtually attended. Meetings now seem to be designated times where slides are presented, and the most important aspect of the meeting is to make sure that it ends on time in accordance with the process that is being followed.

Meeting attendance seems to have evolved into some sort of barometer associated with individual activity levels and importance, where actual participation in the meeting, the value added in attending a meeting, has continued to decline.

Meetings used to be recognized as having a specific purpose. Meetings used to be designated as a face to face event. It took people out of their specific environments and put them in a meeting. While they were in the meeting they were not busy or distracted with other activities or demands on their time. There was a goal associated with the meeting.

As we have continued to implement more and more process into the business system we have generated more meetings to track our progress against the process. As we have virtualized our offices, so have we virtualized our meeting attendance. What was once a designated time to exchange ideas and leave with a goal achieved has evolved to a time to call and review charts on-line.

We seem to be meeting more, but getting less achieved at each meeting. In many instances, it seems that instead of having a goal, the meeting is the goal. Instead of challenging each other, due to the size and impersonal nature of virtual meetings, we are presented at. If we have issues or concerns, they are probably best handled off line.

In short, we seem to now attend meetings. We no longer participate in them.

I have yet to hear anyone suggest that they are not attending enough meetings. Perhaps it is time to participate instead of attend, and expect more from meetings. Asking and being asked questions, assigning and accepting the assignment of action items, and challenging as well as being challenged need to be expected parts of all meetings.

It is going to be through these attributes that value is driven back into meetings. The meeting needs to evolve away from its current spectator – presenter arrangement, and back to its original participant structure. Meeting minutes need to be taken at every meeting and distributed. If you are not going to be a participant in the meeting, you should not attend. You can read the minutes.

Reducing the number of spectator attendees, assigning and accepting action items, and delivering meeting minutes afterwards seem to be simple requirements. But meetings should be simple. They should be to exchange ideas and challenge each other. I think that is where the basic value in them lies. Not in the number of them that you have or attend.