Thank goodness for Spell Checker. I wasn’t paying full attention to what I was doing here when I started writing and initially misspelled “incompetence”. Talk about the potential for poetic justice on an article title like that.

 I have to give attribution for this topic to one of my friends in Austria. He was talking the other day and one of the things he said really resonated with me. So many times it seems that we like to think of our work as complex. Part of this business complexity definition desire may be based in how we may want to equate our self worth with the accomplishing of the difficult or complex, and part of it may be related to the positioning of an explanation if the goal is not attained. Either way, in reality we need to accept and address the fact that business is really not that complex.

 So much of business is built on the basics. Set a goal and then follow through. Create something of value for your customers. Say what you will do and then do what you have said. Treat the business’s money as if it were your own. Tell the truth. Ask questions. Read. Learn from your mistakes. The list can go on, but the components of the list are all equally simple and axiomatic.

 Those last few on the above list were proudly stolen from a wall chart that I saw regarding the basic rules for conduct in a kindergarten classroom – really. There were many others on the list that I thought were equally good an applicable (don’t hit, don’t hit back, etc.), but I didn’t want to go overboard here.

 I think you get my point. Many of the precepts that we have learned regarding basic human interaction (dating all the way back to kindergarten) form the foundation for conducting business. I have noted in the past that at its most basic business is about the interactions between people. Business is not done organization to organization. It is done person to person. It’s really not that hard. This brings me back to what my friend said. He said (and although I am quoting, I am also paraphrasing):

 “Claiming “complexity” as a reason for a business issue or performance is either the defining of a basic level of incompetence or the providing of an excuse for non-performance”

 I think he put it very well.

 The only piece that I might add would be to address our innate desire to make what we do seem important. On a base level it is difficult to equate doing something that is simple with doing something that is complex. We all want to succeed at the difficult or complex because we feel it has more value than succeeding at the simple. However in business, as with almost everything else, it is not the case.

 More specifically it is the ability to do something simple, and not to just do it (as the famous footwear commercial says) but the ability to do it very well, that makes it important. It seems all too often we juxtapose the goal of just getting something done with the goal of getting something done well, and then claim that the complexity was the cause for the performance difference.

 Complexity can neither be a reason nor an excuse for business performance. At the levels which business leaders must operate, there really can’t be that much room for complexity. Financially speaking, business leaders are not being asked to understand differential equations or Fourier analysis techniques. It is the simple concepts of Profit and Loss that we need to know. Are customers satisfied or not, and why? Are commitments met? It is the simple that needs to be our focus.

 It is interesting (at least to me) that I have had cause to cite Albert Einstein on several occasions in the past. Einstein is primarily associated with the development in physics of the theory of relativity, and other higher contributions to scientific thought. I seem to find myself applying him regularly to business as well. Maybe that is the definition of a truly smart person (Einstein, not me); they can be applied equally well to multiple fields.

 Einstein said (and this is a direct quote):

 “If you can’t explain it simply, you don’t understand it well enough.”

 Remember, Einstein reduced the entire theory of relativity to a single, simple equation:   E = Mc²

 The inference here is that if the theory of relativity can be expressed so simply, there should not be much in business that should either be considered or expressed to be complex.

 Perhaps that is where the complexity issue lies in business. Business currently seems to embrace and value complexity. It seems that some people in business either can’t or won’t expend the effort required to understand issues well enough to make them simple. Linking this back to my friend it would appear that those who can’t get a good enough understanding of the topic are incompetent, and those that won’t get a good enough understanding of the topic are looking to use it as an excuse for their non-performance.

 I think the issue is becoming more and more pervasive in business as we have created entirely new sets of business vernacular to assist in complex explanations of simple topics and issues. For example, now instead of having a “strength”, we now have a “core competency”. The definition of competency (according to Websters) is adequacy. Instead of being strong we are now merely adequate? If it is not core, it must be peripheral. Is there even such a thing in business as “peripheral competencies”, and if so, why would you even have them?

 I have digressed, but only in such a manner as to illustrate that we need to understand and accept that the only complexity that leaders have in business is the complexity that they themselves create, accept and impute to the business.

 This sounds somewhat trite even to my own ear as I think it over. And I am sure that there will be many who will think that this is an over simplification of many of the issues facing businesses today. I am also sure that there can be several seemingly complex examples of issues that they will proudly point to and describe as too complex for simple descriptions and solutions.

 But I think I am going to leave the challenge out there anyway.

 I’ll would look to Einstein (since he seems to be generally recognized as a pretty smart role model) and respond by saying that if they can’t describe the problem in more simple terms then they probably don’t understand it well enough yet. I think my friend was on to something in that if people say that they can’t understand it well enough to make the complex problem simpler then it may be time to question their competency to do the work. If they won’t understand it well enough to make it simple, then it actually does sound like they are making excuses for their non-performance of the desired tasks, which would also entail a leadership intervention and action.

 Complexity is something we choose to have in business. We seem to have built up almost a myth around it when it comes to business. We have created new words and methods to make the simple sound, look and even be more complex, and I think business is suffering for it. If we started to look at complexity as a lack of understanding of the issue, an excuse, or even incompetence, I think that we would see things become much simpler, very quickly.