Millennials

If you have anything to do with electronic communications or media, you have probably heard about or possibly have already have seen the video by Simon Sinek on millennials in the workplace. It is very good. If you haven’t seen it, you can see it here:

https://www.youtube.com/watch?v=hER0Qp6QJNU.

There seems to be an ever increasing amount written, or in this case videoed in business about the most recent generation to enter the work force, millennials, and how businesses must change and adapt to deal with them. With this in mind it seems that I should be no different and add my input into the conversation. However, I do think I may have a different take on the situation.

Before we go too much further, let’s do a little generational definition work. There are at the current time predominantly three generations working today: Baby Boomers – who are defined as those who were born after the mid-1940s and prior to the early 1960s (the youngest of whom are now in their mid-fifties and approaching the end of their working period), Generation X – who are defined as those born after the early 1960s and into the mid-1970s (the youngest of whom are now well into their forties and are entering their prime working period), and Millennials – There are no precise dates for when this group starts or ends, but most demographers and researchers typically use the early 1980s as starting birth years and ending birth years ranging from the mid-1990s to early 2000s.

The oldest millennials are now reaching their thirties and have been in the work force for some time, while the youngest are either preparing to enter or have just entered the workforce.

The reason I bring up this generation definition and demographic information is to set something of a baseline when discussing all the generalizations that are being made. We all like to sort things into groups as it makes it easier for us to model and respond to group behaviors as they affect the business performance. Although individual traits can vary widely across a demographic, I will try to adhere to those demographic traits that seem to be widely accepted as baselines.

As an aside, I have often said that demographics can be broken down into only two groups of people in the world: Those that like to divide people into two groups and those that don’t. But I digress….

In Sinek’s video discussion he points out many of the generational characteristics of the millennials. He also states several times that it is not their fault that the millennials believe and behave as they do. They are the products of their parents, schools, societies and times. They were taught that they as individuals matter and that their opinions and output count regardless of accuracy or being correct. They were the generation that got “participation trophies” in competitions when they did not win. They now enter the business world at the standard entry level positions and expect the same sort of attention and acclimation that have received throughout their past regardless of their performance.

In short, their baby boomer and generation-x parents gave them unrealistic expectations of how the business world would work, and now so much is being written (and videoed) about how the business world is going to have to change and adapt to these somewhat unrealistic expectations.

Really?

It is quite possible that perhaps I missed the same sort of business workplace demographic analysis associated with expectations of the baby boomers (who still make up the largest demographic in the workplace) or generation-x as they entered the workplace. I suppose it was just expected that they would have to adapt to the environment they had if they expected to be successful.

I think it is safe to say that everyone wants to matter, and have an effect on the business or organization that they work for. I think most people want to feel and be fulfilled by the work that they do. This has been a standard for all new hires from all generations. I don’t think that the millennial generation is the first generation that expected and felt entitled to these roles without first proving themselves.

What is interesting to me is that it seems that the millennial generation is the first generation that business is actually contemplating changing its order of things in order to better accommodate these expectations. At least there is a significant amount being written about how business should, may, possibly change in order to better accommodate the coming millennial workforce generation.

As a brief example, in the past the workforce migrated from the cities to the suburbs to better accommodate their home and lifestyle choices. They did this knowing they would have to commute to work. Over time some businesses migrated out of the city centers to better accommodate their work forces (and truth be told, to reduce the costs associated with expensive urban center floor space). This migration occurred across decades.

There is now a widespread belief that millennials are a key factor in the new gentrification of many urban areas, and as a result some businesses and organizations are contemplating migrating back to the same urban centers that they left. This is being contemplated in order to better accommodate and attract a portion of the workforce who by all measurements are the most junior and currently least productive components.

To be fair I think that there are several other factors that are also coming into play when we look at some of the changes that organizations are both contemplating and implementing. It is possible that some of these changes have been instigated as a result of the millennial influx into the workforce, and some of them may have already been in process and are just attributed to the millennials based on the timing of the change and the generational influx into the workforce.

The millennial generation is the first generation in the workforce that grew up in the connected world. They are video games, personal computers, and cellular phones. They are immediate feedback and immediate gratification. They have seen the rise of virtual offices and have watched their parents work from home. I have a couple of kids that are millennials and I watch them and I learn from them and their friends.

They are also, as Simon Sinek said in his now famous video, a generation that has come by this feeling of entitlement naturally. Their baby boomer and generation-x parents were determined that their millennials would not fail. Sometimes this was accomplished through the efforts of the children. Many times it was through the efforts of the parents to reduce the obstacles and lower the bar to assure clearance.

The result is an expectation of success, or at the very least accommodation of their expectations regardless of the effort expended. They have been told how good they are for so long that they believe it. They have been given trophies for playing regardless of whether they have won or not, to the point where they believe their participation is valuable in and of itself.

I think that there needs to be recognized that there is a symbiotic need between the millennial generation workforce and the business organizations of today. Millennials will need to work to survive and organizations will need millennials in their workforce to pursue and grow their markets. If organizations make drastic changes solely to accommodate millennials they risk alienating the current majority of their workforce who are not millennials. If millennials do not learn and rapidly come to grips with the idea that there may not be participation trophies and progress can be based on competitive merit, they too will face a very bumpy acclimatization to business.

The speed of change has increased. What once took decades can no longer be expected to take decades. However, business still requires a fiduciary responsibility to its shareholders. What makes sense to the majority of the business at large in general makes sense for the business. Business and organizational change based on millennial matriculation into the workforce should be expected as their demographic increases over time.

On the other hand, I await the next wave of business articles and documentation on how the millennials are going to have to change and adjust their habits and expectations in order to participate, let alone succeed in the organizations that they enter. I don’t think that business can be expected to change to the level to wholly meet the expectations that millennials have. There will need to be some sort of middle ground established so that neither the business nor the millennial will be overly disappointed or disillusioned in what they get.